Analysis of NorgesGruppens investments on fruits and vegetables

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The intentional agreement between the health authorities and the food industry is important to make diet healthier in Norway. GreeNudge has in recent years worked with NorgesGruppen to evaluate whether measures contributes to healthier choices.

In collaboration with NorgesGruppen, we evaluate whether various measures in the grocery stores contribute to a healthier shopping basket. This is important in further strategy and commitment to promote healthier and more sustainable choices.

Key findings of the report:

You can read the report here.

Some of the analyzes are included in Helena Slapø’s Doctoral Projects in industry, funded by The Research Council. This shows how we work with research together with the business community.