Helena Slapø

Helena Slapø is the general manager of GreeNudge and has core competence in the environment, food and consumer behavior. She is a graduate of economics from Bergen Business School, specializing in energy, natural resources and the environment. Helena works in parallel with a business-based doctoral degree in behavioral economics at OsloMet, funded by the Research Council. The PhD project deals with how best to influence consumers to choose healthy and environmentally friendly food in grocery stores.

In GreeNudge, Helena works with health and sustainability projects for various players in the food industry. She has also contributed to the development of the «Healthier Kids» competence project, which is working to improve the food supply and diet in Norwegian kindergartens and after-school programs. Helena regularly holds guest lectures, lectures and courses in behavioral economics, nudging and consumer environmental emissions.

Slapø has previously worked for the Zero Emission Organization.

Scientific publications

Slapø H, Karevold KI. Simple Eco-Labels to Nudge Customers Toward the Most Environmentally Friendly Warm Dishes: An Empirical Study in a Cafeteria Setting. Front. Sustainable. Food Systems 2019. 

Lekhal S, Slapø H, Schjøll A, Bugge A, Karevold KI. Atferdsøkonomiske virkemidler i helsefremmende arbeid: hvordan kan utforming av restauranter og kantiner fremme sunnere valg?” Norsk Tidsskrift for Ernæring. 2019.

Karevold KI, Lekhal S, Slapø H. Hvordan påvirke forbruker til å velge sunnere mat? Endringer i omgivelsene kan fremme sunnere valg. Norsk tidsskrift for Ernæring. 2017